News

Report: standalone mobile app for Facebook page management coming soon

Facebook has created a standalone page management app for iOS devices, according to 9to5Mac . The app, called Pages Manager, is available in New Zealand but could roll out more widely soon. Based on screenshots provided to 9to5Mac, the app appears similar to Facebook’s existing iOS app, but it adds page notifications and insights, as well as eliminates any features that are not related to pages.

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Facebook expands IPO with additional 83.8M shares from existing stockholders

Facebook will make an additional 83.8 million shares available in an initial public offering on Friday, according to an eighth amendment to its S-1 filing with the Securities and Exchange Commission. Most of these shares are being sold by existing stockholders Accel Partners, Digital Sky Technologies, Goldman Sachs, Greylock Partners, Mail.ru Group Limited, Tiger Global Management and venture capitalist James Breyer. These entities and individuals likely decided to sell more shares after Facebook increased its price range for the IPO from between $28 and $35 to between $34 and $38.

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Horoscopes, Yahoo, video, Instagram, Lost Bubble, more on this week’s top 20 growing Facebook apps by DAU

Daily Horoscope was the No. 1 gainer on our list of Facebook applications that grew by daily users this week.

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Facebook adds app ratings and negative feedback metrics to insights tool

Facebook introduced app ratings and negative feedback metrics to the app insights tool today as a way to help developers gain a better understanding of how users respond to their apps. Detailed on developer blog post , these new metrics allow developers to go beyond monitoring growth trends and gain. Facebook has used this data to determine what appears in News Feed, but developers previously did not have the ability to see these insights or track their performance over time.

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Mobile, Adele, Halo, Will Smith, Porsche, Target, more on this week’s top 20 growing Facebook pages

Facebook for Every Phone once again topped our list of growing Facebook pages, reaching almost 3 million new Likes this week.

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Lightbox employees go to Facebook, shut down Android photo-sharing app

Facebook has hired the team behind Android photo-sharing app Lightbox, according to a blog post on Lightbox’s website. The app has already been removed from the Google Play store. It is likely Facebook did not acquire the company or its technology because of its recent acquisition of Instagram

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Facebook ups share price range to $34-$38, likely putting market cap above $100B

Facebook today increased the expected share price range for its initial public offering to $34 to $38 a share, according to an amendment to its  S-1 filing with the Securities and Exchange Commission. On the high end, the new price range puts Facebook’s market cap over $100 billion. Previously, the company set a range of $28 to $35, giving it a maximum valuation of $96 billion. Facebook’s initial price range was relatively low considering that company shares went for $44.10 on secondary exchange SharesPost in March. The increased price range suggests there has been significant demand for the stock as Facebook executives met with investors during its roadshow last week

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PageLever adds post tagging and alerts to insights platform

Facebook analytics platform PageLever has added features that let page owners categorize and compare their posts, as well as receive alerts about any changes in key metrics. With post tagging, PageLever users can indicate which of their posts are related to a particular campaign or employ a certain tactic, for example, asking a question or making a fill-in-the-blank post

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Facebook increases size of ‘Page-Like’ Sponsored Stories in News Feed with recent posts

Facebook has nearly doubled the size of “Page-Like” Sponsored Stories in News Feed by adding a recent post from the page to the story. It is unclear whether the change will make these ads more effective in helping advertisers get new Likes

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Socialcam, Zoosk, Viddy, Pinterest, more on this week’s top 20 growing Facebook apps by MAU

Our list of growing Facebook applications by monthly active users this week was again dominated by Open Graph video apps. In addition, there was dating app Zoosk, several games, and other popular apps such as Skype and Pinterest

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