How to

Facebook seeks to improve iOS app discovery

Facebook added additional settings to help native iOS applications get traffic from the mobile News Feed, search and other avenues, the company announced today in a blog post . Developers can optimize distribution by allowing single sign-on and deep linking

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Facebook seeks to improve iOS app discovery

Facebook added additional settings to help native iOS applications get traffic from the mobile News Feed, search and other avenues, the company announced today in a blog post . Developers can optimize distribution by allowing single sign-on and deep linking.

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Platform update: ‘read’ action, pay dialog, best practices, more

Facebook announced a number of platform changes in blog posts on Friday. Open Graph ‘Read’ action now available – Facebook enabled its built-in “read” action in the Open Graph Tool. Developers can use this function for news or blog apps, but they will still need to submit the action for review before going live.

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Facebook’s 99%: Later employees may pay almost double the tax rate that early employees will

Even Facebook isn’t immune to the “Warren Buffett” problem. The widely-respected billionaire investor has famously said that he pays a lower rate on his taxable income than his secretary.

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Facebook gaining edge with journalists using subscribe

Facebook’s heavy push of the subscribe feature has apparently paid off as thousands of journalists enabled subscribers after its launch in September, according to a note on the Journalists + Facebook page . The social network’s outreach among public figures and the prominence it gives subscribe suggestions on the site show a level of commitment to taking away some of Twitter’s power and preventing Google+ from gaining traction as a source for news

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What Open Graph means for marketers

With Open Graph actions , users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, but not necessarily in ways brands can control or own.

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Facebook contest to award ad credit to small businesses for bulking up fan bases

Facebook quietly launched a contest Tuesday called Small Business Boost that will award $10,000 to 10 small businesses that gain the most new Likes by April 1.

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Hacking Facebook Pages at the Social Media Marketing Bootcamp, Starting Feb 16

We’re excited to announce that the Facebook Marketing Bible’s Brendan Irvine-Broque will be leading a how-to session at the Social Media Marketing Bootcamp , an online conference featuring weekly keynotes from current leaders in social media and marketing. About the Session Hacking Facebook Pages: How to maximize organic growth and social reach In an increasingly competitive environment where nearly every business and brand is marketing via Facebook Pages, social media buzzwords (engagement! community building!) and generic strategies like “ask a question!” aren’t enough to drive people to take action. Facebook Pages require attention to detail and an understanding of the mechanisms through which users share content and branded messages

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The Facebook Marketing Bible January 2012 Edition Is Now Available

  A new year brings new opportunities to grow your audience and deepen your customer relationships on Facebook. Start your first quarter campaigns with the just-released January 2012 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook

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Timeline-related scams develop on Facebook

A number of scammers are taking advantage of Timeline backlash by developing pages that include deceptive instructions on how to revert to the old profile. These fraudulent Facebook pages prompt users to click a number of Like buttons, invite friends, watch YouTube videos and download files.

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