Archive for February, 2012

Timeline for Facebook pages: a complete overview of new features

Facebook today unveils Timeline for pages — a combination of design elements and moderation features that give organizations the controls they need to maintain an effective presence on the social network.

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Facebook Studio gives awards to Amex, Wrigley, Nike, others for social campaigns

American Express took top honors in the Facebook Studio Awards for its Small Business Saturday promotion on the social network. A jury of marketing executives selected 10 more winning campaigns that used the Facebook platform to promote social interactions and sharing. Digitas and CP&B helped American Express create Small Business Saturday as a counterpart to Black Friday and Cyber Monday after Thanksgiving.

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Wildfire, GraphEffect now provide page management, Facebook ad software in one

Two more social software companies announced integration with Facebook page publishing and ad management tools this week on the heels of news that Buddy Media acquired Brighter Option to offer a platform that combines paid, owned and earned efforts. Wildfire partnered with Adaptly on Monday to add social advertising capabilities to its suite of page management and promotion applications.

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New Facebook platform industry hires: Kontagent, BLiNQ Media, PageLever, more

If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post. Also, please note that information about most new hires, below, comes either from the companies themselves or from company updates from  LinkedIn

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Facebook likely paying carriers big cuts for mobile web payments system

Now that Facebook finally unveiled carrier-powered payments for the mobile web yesterday , it’s time to look at what the potential costs might be. Last month, U.K.-based mobile billing and analytics provider Bango announced to shareholders that it had a new partnership with Facebook, but that it couldn’t disclose the terms

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Yahoo goes after Facebook with patent claims

Yahoo claims Facebook is infringing on 10 to 20 of its patents and threatens a lawsuit against the social network if it doesn’t agree to pay licensing fees, according to the New York Times . The timing of the claim is reminiscent of when Yahoo took similar action against Google just before the search company’s initial public offering

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Jesus, Adele, Angry Birds, McDonald’s, Disney, Jeremy Lin, more on this week’s top 20 growing Facebook pages

Two separate Jesus community pages made our list of the top pages growing by Likes this week. There were a handful of music pages, TV and movie pages, Disney and a few food pages, like Coca-Cola and McDonald’s. Pages on our list this week grew from between 438,500 to 2.8 million Likes.

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Real-time insights coming to pages, sources say

Facebook is looking to bring more real-time insights to pages soon, Techcrunch reports .

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Buddy Media acquires Brighter Option to bring ad management to software suite

Social media management software company Buddy Media acquired Facebook Ads API partner Brighter Option as a way to provide a comprehensive software package for marketers, the company announced today.

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Facebook Questions appear in mobile News Feed

Facebook now displays Questions activity in the mobile News Feed nearly a year after the product launched on the desktop version of the site. Mobile users can finally see and answer Facebook Questions from their friends and pages. This could increase engagement for pages who use the feature to poll their fan base and could boost viral reach

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